Entity and citation work
Making it unambiguous who you are and what you do, across the places models draw on.
What this includes
Structured content
Pages built to be quoted: direct answers, clear scope, and schema that machines can parse.
Retrieval-friendly technical work
Crawlability, rendering, and markup, so a model can read the page rather than an empty shell.
Answer monitoring
Tracking what assistants actually say about you and your competitors, and what changes when you publish.
What you get
Four things that exist when we are done.
An audit of how assistants currently describe you
Structured data covering your organisation, services, and FAQs
Content restructured so it can be quoted as an answer
Repeat measurement, because model behaviour moves
Search is becoming an answer, not a list.
Ranking first matters less each quarter if the assistant summarising the page never names you. The work is making your business the source that answer is assembled from, and measuring whether it worked.
Questions we get asked
Ask us something elseGEO is the practice of getting your business cited inside AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Claude) rather than only ranking in a list of links. It overlaps with SEO on technical fundamentals and diverges on format: assistants quote clear, well-structured, verifiable statements.
SEO competes for position in a list a person then chooses from. GEO competes to be the source a machine summarises. Both need crawlable, fast, well-structured pages; GEO puts more weight on unambiguous entity information, direct answers to real questions, and structured data.
No, and anyone promising it is selling something. Model outputs are probabilistic and change without notice. What we can do is measure how assistants describe you today, remove the reasons they get it wrong, and re-measure, so the work is judged on evidence rather than assertion.
Technical and structured-data fixes can land in one crawl cycle. Content and citation work is slower, generally a few months, because it depends on sources outside your own site being updated and re-indexed.
Have a project like this?
Tell us what you are trying to build. Oatari Studios replies within one business day with honest thoughts on whether and how we can help.